Zoetis is a global leader in animal health, dedicated to supporting veterinarians and livestock producers in their efforts to improve the health and well-being of animals. The company operates in two primary segments: livestock and companion animals. Zoetis offers a wide range of products, including vaccines, anti-infectives, parasiticides, medicated feed additives, and other pharmaceuticals. The company's business model focuses on innovation, quality, and customer service, with a strong emphasis on research and development to bring new products to market.
Apoquel: Apoquel is classified as a 'Star' due to its significant market share and high market growth. The product has been widely adopted by veterinarians and pet owners due to its effectiveness in treating allergic dermatitis in dogs. The dermatological treatment market for pets is expanding, driven by increased pet ownership and awareness of pet health.
Revolution Plus: Revolution Plus is also a 'Star', given its substantial market share and high market growth. The product offers comprehensive protection against various parasites, making i...
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