Samsung - BCG Matrix Analysis | Updated 2024

BCG Matrix for Samsung

Samsung: Business Model and Product Overview

Samsung is a South Korean multinational conglomerate renowned for its diverse range of products and services. The company's core business sectors include consumer electronics, information technology & mobile communications, and device solutions. Samsung is particularly well-known for its smartphones, televisions, home appliances, and semiconductor products.

Product Overview

  1. Smartphones: Samsung's smartphone lineup, particularly the Galaxy series, is one of the most popular in the world. The company has consistently pushed the envel...
BOSTON CONSULTING GROUP (BCG) MATRIX
Question Mark
Star
Dog
Cash Cow
S
Smartphones
T
Televisions
H
Home Appliances
S
Semiconductors
W
Wearables
T
Tablets
L
Laptops
D
Displays and Monitors
MARKET GROWTH
RELATIVE MARKET SHARE (low to high)

Analysis

Product Explanations and Classifications

  1. Smartphones (Star): Samsung's smartphone division is a major player in the global market, consistently competing with Apple and other Android manufacturers. The Galaxy series has been well-received, and the company's focus on innovation and technology has ensured strong market growth. The high market share and significant market growth make this product a 'Star'.

  2. Televisions (Cash Cow): Samsung has a dominant position in the television market, particularly with its high-end QLED and 8K models. Despite the market being relatively matu...

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