Hindustan Unilever Limited (HUL) is one of the largest fast-moving consumer goods (FMCG) companies in India. It operates in various segments including personal care, home care, foods, and refreshments. The company has a diverse portfolio of products that cater to different consumer needs and preferences. HUL's business model focuses on leveraging its strong brand equity, extensive distribution network, and innovative marketing strategies to drive growth and profitability.
HUL's product portfolio incl...
Classification: Star Dove is a leading brand in the personal care segment with a strong market presence and high consumer loyalty. The brand has consistently innovated with new product variants and marketing campaigns that resonate with consumers. The personal care market is growing rapidly, and Dove's strong market share positions it as a Star in the BCG Matrix.
Classification: Cash Cow Surf Excel is a dominant player in the detergent market with a significant market share. The brand is well-established and enjoys hig...
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