Pfizer Inc. is one of the world's premier biopharmaceutical companies. It engages in the discovery, development, and manufacture of healthcare products, including medicines and vaccines. Pfizer operates through two main business segments: Biopharma and Upjohn. The Biopharma segment focuses on innovative medicines across various therapeutic areas such as oncology, inflammation & immunology, rare diseases, and vaccines. The Upjohn segment is responsible for legacy brands and generics.
Comirnaty, Pfizer's COVID-19 vaccine, has achieved a high market share due to its efficacy and widespread global distribution. The ongoing pandemic and the need for booster shots have driven its rapid market growth. Its position as a 'Star' is justified by its significant market impact and future potential.
Lipitor has been a cornerstone in the treatment of high cholesterol for many years. Despite the introduction of generic alternatives, it maintains a strong market share due to brand recognition and efficacy. However, its market growth has pla...
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