Fomento Económico Mexicano, S.A.B. de C.V. (FEMSA) is a Mexican multinational company that operates in the beverage, retail, and logistics sectors. The company's business model is diverse, with significant investments in various industries. FEMSA operates through three main divisions: Coca-Cola FEMSA, FEMSA Comercio, and FEMSA Strategic Businesses.
Coca-Cola FEMSA: This division is the largest franchise bottler of Coca-Cola products in the world. It operates in several Latin American countries and the Philippines, producing and distributing a wide range ...
Coca-Cola FEMSA: This product is classified as a 'Star'. Coca-Cola FEMSA enjoys a dominant market share due to its extensive distribution network and strong brand recognition. The beverage market is growing, driven by increasing consumption in emerging markets and product diversification.
OXXO Convenience Stores: This product is also a 'Star'. OXXO has a leading market share in the convenience store sector, with continuous expansion plans. The retail market is growing, supported by urbanization and changing consumer habits.
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