Netflix operates as a subscription-based streaming service offering a diverse range of content, including movies, TV shows, documentaries, and original programming. The company has expanded its offerings to include mobile games and has ventured into international markets, adapting its content to cater to regional tastes.
The streaming service is the backbone of Netflix's business model, boasting a dominant position in the market. With a vast library of content and a strong global subscriber base, it has maintained significant market share. The streaming industry is still growing, though at a slower pace compared to previous years due to market saturation and increased competition from other platforms like Disney+ and Amazon Prime Video. Given its high market share and substantial market growth, this product is classified as a Star.
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