Overall Business Model:
Booking Holdings operates as a travel technology company that provides online travel and related services. The company offers a wide array of services through its various brands, which include Booking.com, Priceline, Agoda, Kayak, OpenTable, and Rentalcars.com. The business model primarily revolves around earning revenues through commissions from bookings made via its platforms, advertising, and service fees.
Individual Products:
Booking.com:
Booking.com is classified as a "Star". The product has a dominant position in the online travel agency market and continues to grow robustly. It has a strong brand presence and a vast customer base, which has been built over years of consistent service and innovation. The market for online travel bookings is expanding, driven by increasing internet penetration and growing consumer preference for online services. Competitors include Expedia, Airbnb, and TripAdvisor, but Booking.com maintains a leading position.
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