Procter & Gamble - BCG Matrix Analysis | Updated 2024

BCG Matrix for Procter & Gamble

Procter & Gamble Business Model Analysis

Procter & Gamble (P&G) operates as a global consumer goods company, providing a wide range of products in various categories including beauty, grooming, health care, fabric and home care, and baby, feminine, and family care. P&G's business model revolves around innovation, brand building, and consumer understanding. The company invests significantly in research and development to create high-quality products that meet consumer needs. P&G's distribution strategy includes a mix of direct sales, retail partnerships, and e-commerce platforms.

BOSTON CONSULTING GROUP (BCG) MATRIX
Question Mark
Star
Dog
Cash Cow
T
Tide
G
Gillette
P
Pampers
O
Olay
C
Crest
H
Head & Shoulders
F
Febreze
C
Charmin
MARKET GROWTH
RELATIVE MARKET SHARE (low to high)

Analysis

Product Explanation and Classification

Tide: Tide is a leading brand in the laundry detergent market. It has maintained a strong market share due to its high-quality formulation and effective marketing campaigns. The laundry detergent market is experiencing moderate growth, driven by increasing consumer demand for convenience and performance. Tide's strong brand equity and consistent innovation keep it in the 'Star' category.

Gillette: Gillette dominates the grooming market, particularly in razors and blades. However, the market growth is slowing down due to increased competition...

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