Microsoft Corporation is a multinational technology company that develops, manufactures, licenses, supports, and sells a range of software products, services, and devices. The company's primary business segments include Productivity and Business Processes, Intelligent Cloud, and More Personal Computing. Microsoft's business model is diversified, generating revenue from software licensing, cloud services, hardware sales, and online advertising.
Classification: Cash Cow The Windows Operating System has a dominant position in the PC market with a high market share. However, the market growth for PC operating systems is relatively low due to market saturation and the rise of mobile and alternative operating systems.
Classification: Cash Cow Microsoft Office has a significant market share in the productivity software market. While the growth rate is moderate, it remains a stable and profitable product for Microsoft, largely due to its widespre...
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