Overview:
Bank of America (BoA) operates as a multinational investment bank and financial services company. Its business model is diversified, encompassing retail banking, wealth management, investment banking, and various other financial services. The bank's primary revenue streams include interest income, fees from financial services, and investment gains. BoA serves individuals, small- and middle-market businesses, and large corporations.
Retail Banking:
This segment provides consumer banking services, including deposit accounts, credit car...
Retail Banking:
Retail Banking is a core segment of BoA's operations, providing a wide range of consumer banking services. Despite its strong market share and established customer base, the growth rate in this segment has been moderate due to market saturation and intense competition from both traditional banks and fintech companies. Therefore, it is classified as a 'Cash Cow'.
Wealth Management:
Wealth Management, including Merrill Lynch and Private Bank, has a significant market share and is experiencing robust growth. This segment benefits...
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