British American Tobacco - BCG Matrix Analysis | Updated 2024

BCG Matrix for British American Tobacco

British American Tobacco (BAT) Analysis

British American Tobacco (BAT) is one of the world's leading multinational companies, with brands sold in over 200 markets. The company's business model revolves around the production, marketing, and sale of tobacco and nicotine products. BAT's portfolio includes traditional cigarettes, next-generation products (NGPs) like vapour and tobacco heating products (THPs), modern oral products, and other nicotine products. The company aims to deliver 'A Better Tomorrow' by reducing the health impact of its business through offering a greater choice of enjo...

BOSTON CONSULTING GROUP (BCG) MATRIX
Question Mark
Star
Dog
Cash Cow
D
Dunhill
K
Kent
L
Lucky Strike
P
Pall Mall
R
Rothmans
V
Vuse
g
glo
V
Velo
MARKET GROWTH
RELATIVE MARKET SHARE (low to high)

Analysis

Product Analysis and Classification

Dunhill: Dunhill is classified as a 'Cash Cow'. The brand has a strong market presence and is one of BAT's premium cigarette brands. Despite the declining growth of the traditional cigarette market, Dunhill continues to generate substantial revenue due to its loyal customer base and premium positioning.

Kent: Kent is also a 'Cash Cow'. It enjoys a significant market share but operates in a market with low growth. The brand is well-established and continues to perform well, particularly in markets like Russia and Japan.

Lucky Strike: Lucky ...

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