Prosus - BCG Matrix Analysis | Updated 2024

BCG Matrix for Prosus

Detailed Analysis

Overview of Prosus

Prosus is a global consumer internet group and one of the largest technology investors in the world. The company operates across various segments including online classifieds, food delivery, payments and fintech, and education technology. Prosus leverages its deep understanding of technology and consumer behavior to invest in and operate high-growth businesses.

Individual Products

  1. OLX Group: An online classifieds platform operating in multiple countries, providing a marketplace for buying and selling goods and services.
BOSTON CONSULTING GROUP (BCG) MATRIX
Question Mark
Star
Dog
Cash Cow
O
OLX Group
D
Delivery Hero
P
PayU
B
BYJU'S
S
Swiggy
U
Udemy
L
Letgo
M
Movile
MARKET GROWTH
RELATIVE MARKET SHARE (low to high)

Analysis

Detailed Explanation

OLX Group

Position: Star OLX Group is a leading online classifieds platform with a significant market share in various countries. The platform has shown strong growth due to increasing internet penetration and the shift towards online marketplaces. The competitive landscape includes platforms like Craigslist and Gumtree, but OLX's extensive reach and continuous innovation keep it ahead.

Delivery Hero

Position: Star Delivery Hero operates in a high-growth market with a strong market share. The demand for food delivery services has surged, driven by c...

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