Free BCG Matrix Template | Example of BCG Matrix

Create your own BCG Matrix

The BCG Matrix, also known as the Boston Consulting Group Matrix, is a tool used to evaluate a company's product portfolio and strategic position. It categorizes products into four types: Stars, Cash Cows, Question Marks, and Dogs, based on their market growth rate and relative market share.

BOSTON CONSULTING GROUP (BCG) MATRIX
Star
Question Mark
Cash Cow
Dog
MARKET GROWTH
RELATIVE MARKET SHARE (High to Low)
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Product Positions:

    Conducting a BCG Matrix Analysis

      To create a BCG Matrix, follow these steps:

    1. Identify the products or business units to be analyzed.
    2. Determine the market growth rate for each product or business unit.
    3. Determine the relative market share for each product or business unit.
    4. Plot the products or business units on the matrix based on their market growth rate and relative market share.
    5. Classify each product or business unit into one of the four categories: Stars, Cash Cows, Question Marks, or Dogs.
    6. Analyze the results and develop strategies based on the classification.

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