Unilever is a British-Dutch multinational company that operates in the fast-moving consumer goods (FMCG) sector. The company's business model revolves around producing and distributing a wide range of products in categories such as food and beverages, cleaning agents, beauty and personal care, and health and wellness. Unilever's extensive portfolio includes globally recognized brands like Dove, Knorr, Lipton, and Axe, which cater to diverse consumer needs across various markets.
Unilever's business strategy focuses on sustainable growth, innovation, and m...
Dove: Dove is classified as a 'Star' due to its high market share and moderate market growth. The brand has a long history of innovation and consumer trust, which has allowed it to maintain a strong position in the beauty and personal care market. Dove's focus on real beauty and body positivity has resonated well with consumers, contributing to its sustained growth. Despite facing competition, Dove's strong brand loyalty and continuous product development ensure its status as a market leader.
Knorr: Knorr is classified as a 'Cash Cow' because...
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