Airbus - BCG Matrix Analysis | Updated 2024

BCG Matrix for Airbus

Airbus Business Model and Product Analysis

Airbus SE is a European multinational aerospace corporation, renowned for its manufacturing of commercial airplanes, helicopters, military transports, satellites, and launch vehicles. Airbus operates in three main divisions: Commercial Aircraft, Defence and Space, and Helicopters. The company leverages its extensive R&D capabilities, global reach, and innovative technologies to maintain its competitive edge in the aerospace industry.

Commercial Aircraft: This is the most significant division, contributing the majority of Airbus's revenue. No...

BOSTON CONSULTING GROUP (BCG) MATRIX
Question Mark
Star
Dog
Cash Cow
A
A320 Family
A
A330
A
A350
A
A380
A
A400M
H
H125
H
H145
H
H225
S
Satellites and Space Launch Services
MARKET GROWTH
RELATIVE MARKET SHARE (low to high)

Analysis

Product Positioning and Justification

A320 Family: The A320 family is classified as a 'Star'. This product line has a significant market share and is experiencing high market growth due to its efficiency, reliability, and the increasing demand for narrow-body aircraft. The A320 competes robustly with Boeing's 737 series, maintaining its strong market position.

A330: The A330 is a 'Cash Cow'. It has a substantial market share but faces slow market growth. The A330 remains a popular choice for both passenger and freight services, but its market growth is limited due to competition ...

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