Accenture - BCG Matrix Analysis | Updated 2024

BCG Matrix for Accenture

Accenture Business Model

Accenture is a global professional services company with leading capabilities in digital, cloud, and security. Combining unmatched experience and specialized skills across more than 40 industries, Accenture offers Strategy & Consulting, Interactive, Technology, and Operations services. These services are powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Accenture's business model revolves around delivering end-to-end solutions to clients, leveraging its deep industry expertise and broad range of services to drive inn...

BOSTON CONSULTING GROUP (BCG) MATRIX
Question Mark
Star
Dog
Cash Cow
S
Strategy & Consulting
I
Interactive
T
Technology
O
Operations
MARKET GROWTH
RELATIVE MARKET SHARE (low to high)

Analysis

Product Analysis

  1. Strategy & Consulting

Position: Cash Cow

Justification: Accenture's Strategy & Consulting service line has a strong market presence, driven by its deep industry expertise and comprehensive service offerings. The market for consulting services is mature, with steady but moderate growth. Competitors like Deloitte, McKinsey, and BCG also have significant market shares, but Accenture's diversified portfolio and global reach give it a competitive edge. The growth rate in this segment is moderate, reflecting the mature nature of the consulting industry.

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