Goldman Sachs - BCG Matrix Analysis | Updated 2024

BCG Matrix for Goldman Sachs

Goldman Sachs Business Model

Goldman Sachs is a leading global investment banking, securities, and investment management firm. The company's business model is diversified across four main segments: Investment Banking, Global Markets, Asset Management, and Consumer & Wealth Management. Each segment offers a range of products and services designed to meet the needs of corporations, financial institutions, governments, and individuals.

  1. Investment Banking: This segment provides financial advisory services, such as mergers and acquisitions (M&A), underwriting services for equity and de...
BOSTON CONSULTING GROUP (BCG) MATRIX
Question Mark
Star
Dog
Cash Cow
I
Investment Banking (Advisory Services)
G
Global Markets (Trading & Market-Making)
A
Asset Management (Mutual Funds)
C
Consumer & Wealth Management (Marcus by Goldman Sachs)
MARKET GROWTH
RELATIVE MARKET SHARE (low to high)

Analysis

Product Classification and Justification

  1. Investment Banking (Advisory Services): This product is classified as a 'Star'. Goldman Sachs has a strong reputation in the investment banking sector, which has historically provided the firm with a high market share. The market growth is driven by increasing M&A activities and the need for financial restructuring, making this product a key player in the market.

  2. Global Markets (Trading & Market-Making): This product is classified as a 'Cash Cow'. Goldman Sachs has a significant market share in this segment due to its expertise and t...

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