Ferrari operates as a luxury sports car manufacturer with a focus on high-performance vehicles. The brand is synonymous with exclusivity, innovation, and Italian craftsmanship. Ferrari's business model revolves around producing a limited number of cars each year to maintain exclusivity and high demand. The company also generates revenue through merchandise, licensing, and its racing division, Scuderia Ferrari, which competes in Formula 1.
Ferrari's product portfolio includes a range of high-performance sports cars, each designed with advanced...
The Ferrari 488 GTB is categorized as a 'Star'. This model has a strong market presence and continues to show significant growth. Its mid-engine layout and powerful V8 engine make it a favorite among sports car enthusiasts. The 488 GTB faces competition from models like the Lamborghini Huracán and McLaren 720S, but its blend of performance and brand prestige keeps it in a leading position.
The Ferrari Portofino is classified as a 'Question mark'. While it is gaining traction in the market, it has not yet achieved a domina...
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