Boeing - BCG Matrix Analysis | Updated 2024

BCG Matrix for Boeing

Boeing Business Model and Product Analysis

Boeing is a leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined. The company also designs and manufactures rotorcraft, electronic and defense systems, missiles, satellites, launch vehicles, and advanced information and communication systems. Boeing operates through three primary business units: Commercial Airplanes, Defense, Space & Security, and Boeing Global Services.

Product Overview

1. Commercial Airplanes

  • Boeing 737: A narrow-body aircraft primarily used for short to medi...
BOSTON CONSULTING GROUP (BCG) MATRIX
Question Mark
Star
Dog
Cash Cow
B
Boeing 737
B
Boeing 787
B
Boeing 777
B
Boeing 747
F
F/A-18 Super Hornet
K
KC-46 Pegasus
P
P-8 Poseidon
S
Space Launch System (SLS)
A
Aviation Services
S
Supply Chain & Logistics
D
Digital Aviation & Analytics
MARKET GROWTH
RELATIVE MARKET SHARE (low to high)

Analysis

Product Positioning and Justification

Boeing 737

The Boeing 737 is a cornerstone of Boeing's commercial airplanes segment. It has a significant market share due to its widespread use among airlines for short to medium-haul flights. However, its market growth is relatively stable but not high due to market saturation and competition from Airbus' A320 family. Classification: Cash Cow

Boeing 787

The Boeing 787 is a highly innovative aircraft known for its fuel efficiency and advanced technology, making it popular among airlines for long-haul flights. Its market share is strong, an...

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