Lockheed Martin - BCG Matrix Analysis | Updated 2024

BCG Matrix for Lockheed Martin

Lockheed Martin Business Model

Lockheed Martin is a global aerospace, defense, security, and advanced technologies company. It operates in four primary business segments: Aeronautics, Missiles and Fire Control, Rotary and Mission Systems, and Space Systems. The company's business model revolves around designing, manufacturing, and deploying advanced technology systems and services, primarily for government and military customers.

Aeronautics

This segment includes combat and air mobility aircraft, unmanned air vehicles, and related technologies. Key products include the F-35 Lightnin...

BOSTON CONSULTING GROUP (BCG) MATRIX
Question Mark
Star
Dog
Cash Cow
F
F-35 Lightning II
T
THAAD
C
C-130 Hercules
A
Aegis Combat System
MARKET GROWTH
RELATIVE MARKET SHARE (low to high)

Analysis

Product Analysis and Classification

F-35 Lightning II

The F-35 Lightning II is classified as a Star. This product has a dominant position in the market with a high market share and is experiencing significant growth. Its advanced stealth, speed, and agility make it a preferred choice for many military forces worldwide. The F-35 program has seen substantial investment and international partnerships, ensuring its continued relevance and expansion in the future.

THAAD

The THAAD missile defense system is classified as a Question mark. Although it operates in a high-growth m...

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