Nike, Inc. is a global leader in the design, development, manufacturing, and marketing of footwear, apparel, equipment, and accessories. The company operates through three main segments: Footwear, Apparel, and Equipment. Nike's business model is heavily reliant on innovation, brand strength, and a robust supply chain. The company invests significantly in research and development to create cutting-edge products that meet the evolving demands of athletes and consumers. Additionally, Nike leverages its strong brand presence and extensive marketing campaigns to maintain a ...
Running shoes are classified as a 'Star' product. This is due to their strong market presence and continuous innovation, which have kept them at the forefront of the market. Competitors like Adidas and Under Armour also focus heavily on this segment, but Nike's brand loyalty and technological advancements give it an edge. The future looks bright with increasing global health awareness driving market growth.
Basketball shoes are a 'Cash Cow.' They have a high market share, largely attributed to endorsements by high-profile athl...
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