Sanofi - BCG Matrix Analysis | Updated 2024

BCG Matrix for Sanofi

Sanofi Business Model Analysis

Sanofi is a global biopharmaceutical company focused on human health. The company operates through three main segments: Pharmaceuticals, Vaccines, and Consumer Healthcare. Sanofi's business model revolves around research and development (R&D), manufacturing, and marketing of healthcare solutions. The company invests heavily in R&D to innovate and develop new drugs and therapies, aiming to address unmet medical needs and improve patient outcomes.

Pharmaceuticals

Sanofi's pharmaceutical segment includes prescription drugs for various therapeutic areas su...

BOSTON CONSULTING GROUP (BCG) MATRIX
Question Mark
Star
Dog
Cash Cow
L
Lantus
D
Dupixent
A
Aubagio
P
Plavix
F
Fluzone
A
Allegra
MARKET GROWTH
RELATIVE MARKET SHARE (low to high)

Analysis

Product Classification and Justification

  1. Lantus (Insulin Glargine) Lantus is classified as a 'Cash Cow.' It has a significant market share due to its established position in the diabetes treatment market. However, the market growth is limited because of the competition from biosimilars and newer insulin analogs. The product continues to generate substantial revenue for Sanofi despite the stable market environment.

  2. Dupixent (Dupilumab) Dupixent is classified as a 'Star.' This product has a high market share in the atopic dermatitis market and is rapidly expanding into other ...

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