Kweichow Moutai is a leading Chinese distillery known for its premium baijiu, a traditional Chinese liquor. The company has a longstanding history, deeply rooted in Chinese culture and tradition, making it a symbol of luxury and status. Moutai's business model revolves around producing high-quality baijiu, leveraging its strong brand reputation, extensive distribution network, and premium pricing strategy. The company primarily targets affluent consumers and corporate clients, both domestically and internationally.
Kweichow Moutai's product portfolio ...
Moutai Feitian is the flagship product of Kweichow Moutai, renowned for its superior quality and high price point. It enjoys a dominant position in the premium baijiu market, with a strong brand reputation and loyal customer base. The product has consistently shown robust sales and profitability, driven by the growing demand for luxury goods in China and abroad. Given its high market share and significant market growth, Moutai Feitian is classified as a 'Star'.
Moutai Prince is positioned as a more affordable alterna...
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