Citigroup Inc. is a global financial services corporation that provides a broad range of financial products and services to consumers, corporations, governments, and institutions. The company operates through two primary segments: Global Consumer Banking (GCB) and Institutional Clients Group (ICG). Within these segments, Citigroup offers a variety of products, including retail banking, credit cards, commercial banking, investment banking, and wealth management.
Retail Banking has a strong market share and a moderate growth rate. Historically, Citigroup has been a significant player in retail banking, leveraging its global presence to attract a large customer base. However, the growth rate is not as high as other segments due to market saturation and intense competition from both traditional banks and fintech companies. Classification: Cash Cow
Citigroup's credit card segment enjoys a high market share and a robust growth rate. The company has successfully partnered with various br...
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