Facebook, now rebranded as Meta, operates primarily as a social media and technology company. Its core business model revolves around advertising revenue generated from its suite of social media platforms. The company leverages user data to provide targeted advertising solutions to businesses, which in turn drives its revenue. Facebook also invests in emerging technologies such as virtual reality (VR) and augmented reality (AR) through its Oculus division, and has a growing interest in the metaverse.
Classification: Cash Cow
Facebook's core platform remains a dominant player in the social media space with a significant user base and high market share. However, its growth has plateaued due to market saturation and increasing competition from newer platforms like TikTok. The platform continues to generate substantial revenue through advertising, making it a reliable cash cow for the company.
Classification: Star
Instagram has experienced rapid growth and continues to expand its user base. It has a s...
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