ITC - BCG Matrix Analysis | Updated 2024

BCG Matrix for ITC

ITC Business Model Analysis

Overview

ITC Limited is one of India's foremost diversified conglomerates with a market capitalization of over USD 50 billion and a turnover of USD 10 billion. The company operates in various sectors including FMCG (Fast-Moving Consumer Goods), Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, and Information Technology. Each of these sectors has a variety of products that contribute to the company's overall portfolio.

FMCG

ITC's FMCG segment includes branded packaged foods, personal care, education and stationery products, lifestyle ret...

BOSTON CONSULTING GROUP (BCG) MATRIX
Question Mark
Star
Dog
Cash Cow
A
Aashirvaad Atta
S
Sunfeast Biscuits
C
Classmate Notebooks
I
ITC Hotels
F
Fiama Di Wills
P
Paperkraft
MARKET GROWTH
RELATIVE MARKET SHARE (low to high)

Analysis

Product Analysis

Aashirvaad Atta

Aashirvaad Atta is a leading brand in the Indian wheat flour market. It has a strong market presence and is well-regarded for its quality. The product has seen consistent growth due to its extensive distribution network and strong brand recall. The competition includes regional brands and other national players, but Aashirvaad maintains a significant lead. Classification: Star

Sunfeast Biscuits

Sunfeast Biscuits have quickly gained market share since their launch, thanks to innovative flavors and aggressive marketing. The product is in a compet...

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