Novartis is a global healthcare company that provides solutions to address the evolving needs of patients worldwide. The company is known for its strong portfolio of innovative pharmaceuticals, generics, and biosimilars. Novartis has a robust research and development pipeline, which is crucial for maintaining its competitive edge in the healthcare industry. However, the company faces challenges such as regulatory hurdles, competition from other pharmaceutical companies, and the need to continually innovate. Opportunities for Novartis include expanding into emerging markets, leveraging digital health technologies, and forming strategic partnerships. The company must also navigate threats like patent expirations, pricing pressures, and potential legal and compliance issues.