Ferrari is a globally renowned luxury sports car manufacturer with a strong heritage in racing and high-performance vehicles. The brand is synonymous with exclusivity, craftsmanship, and engineering excellence. Ferrari's limited production strategy maintains its aura of exclusivity and high demand. However, the company faces challenges such as the need to adapt to evolving environmental regulations and the shift towards electric vehicles. Ferrari must balance its traditional V12 and V8 engines with innovative hybrid and electric technologies to stay relevant. Additionally, economic fluctuations and changes in consumer preferences could impact its market. Ferrari's ability to innovate while preserving its brand heritage will be crucial for its continued success.