Bank Central Asia (BCA) is one of the largest and most prominent banks in Indonesia, known for its extensive network, strong brand reputation, and innovative banking solutions. The bank has a significant presence in both retail and corporate banking, leveraging technology to enhance customer experience and operational efficiency. BCA's strong financial performance and prudent risk management have contributed to its stability and growth. However, the bank faces challenges such as intense competition in the banking sector, regulatory changes, and economic volatility. To sustain its competitive edge, BCA must continue to innovate, expand its digital offerings, and adapt to changing market conditions.