ITC Limited is a diversified conglomerate with a significant presence in various sectors including FMCG, hotels, paperboards and packaging, agribusiness, and information technology. The company's strong brand portfolio, extensive distribution network, and focus on sustainability have contributed to its robust market position. ITC's strategic initiatives in digital transformation and innovation further strengthen its competitive advantage. However, the company faces challenges such as regulatory pressures, intense competition, and reliance on the tobacco business for a substantial portion of its revenue. As ITC continues to diversify its portfolio, it has opportunities to expand into new markets and categories, leveraging its strengths in brand management and distribution.