Alibaba is a leading e-commerce and technology conglomerate, primarily known for its online marketplaces, cloud computing services, and digital payment platforms. The company has significantly impacted the global e-commerce landscape, particularly in China, where it holds a dominant market position. Alibaba's diverse business model, which includes retail, wholesale, logistics, and financial services, provides multiple revenue streams and growth opportunities. However, Alibaba faces challenges such as regulatory scrutiny, intense competition, and geopolitical tensions. To maintain its market leadership, Alibaba must navigate these challenges while continuing to innovate and expand its global footprint.