Facebook, now under its parent company Meta Platforms, Inc., is one of the most influential social media platforms globally. It has revolutionized how people connect, share information, and consume digital content. The company's vast user base and advanced advertising capabilities have made it a dominant player in digital marketing. However, Facebook faces significant challenges including privacy concerns, regulatory scrutiny, and competition from emerging social media platforms. The company is also investing heavily in the metaverse, which presents both an opportunity for future growth and a financial risk. To maintain its leadership, Facebook must navigate these challenges while continuing to innovate and enhance user experience.