Kweichow Moutai is a leading Chinese liquor brand known for its premium baijiu. It is one of the most valuable liquor companies globally, with a strong heritage and brand recognition in China. The company has a robust domestic market presence and is looking to expand internationally. However, it faces challenges such as regulatory scrutiny, high production costs, and competition from both domestic and international brands. The company has opportunities to leverage its brand for premiumization and to explore new markets and product lines. Nonetheless, it must navigate potential threats including economic fluctuations, changing consumer preferences, and geopolitical tensions.