FEMSA (Fomento Económico Mexicano, S.A.B. de C.V.) is a multinational company with diverse business operations, including beverage production, retail, and logistics. The company is well-known for its ownership of Coca-Cola FEMSA, the largest franchise bottler of Coca-Cola products in the world, and its extensive chain of OXXO convenience stores. FEMSA's diversified portfolio and strong market presence in Latin America provide a solid foundation for growth. However, the company faces challenges such as economic volatility in key markets, regulatory changes, and competition. Opportunities for FEMSA include digital transformation, expansion into new markets, and leveraging its logistics capabilities. Threats include economic downturns, fluctuating exchange rates, and shifts in consumer preferences.