Citigroup is one of the largest and most diversified financial services companies in the world. With a global footprint, Citigroup provides a wide range of financial products and services, including consumer banking, corporate banking, investment banking, and wealth management. The company's extensive global network and strong brand recognition are significant strengths. However, Citigroup faces challenges such as regulatory scrutiny, operational risks, and competition from both traditional banks and fintech companies. The company has opportunities to leverage technology for digital transformation, expand its presence in emerging markets, and enhance its product offerings. Nonetheless, economic volatility, cyber threats, and regulatory changes pose significant threats to its operations.