Coca-Cola is a globally recognized beverage company with a diverse portfolio of products, including soft drinks, water, juices, and teas. The company's strong brand equity, extensive distribution network, and marketing prowess have made it a leader in the beverage industry. However, Coca-Cola faces challenges such as shifting consumer preferences towards healthier options, regulatory pressures, and intense competition from both established brands and new entrants. To sustain its market leadership, Coca-Cola must continue to innovate in product development, expand its healthier beverage offerings, and adapt to changing market dynamics.