Intuitive Surgical is a pioneer and leader in the field of robotic-assisted, minimally invasive surgery. The company's flagship product, the da Vinci Surgical System, has revolutionized the way surgeries are performed, offering enhanced precision, flexibility, and control for surgeons. Intuitive Surgical has established a strong market presence with a significant installed base of systems worldwide and a robust pipeline of innovative technologies. However, the company faces challenges such as high costs associated with its systems, competition from emerging robotic surgical companies, and regulatory hurdles. As the demand for minimally invasive procedures grows, Intuitive Surgical has opportunities to expand its market share, develop new surgical applications, and leverage advancements in artificial intelligence and machine learning to enhance its systems. The company must navigate potential threats including economic downturns affecting hospital budgets, potential product recalls, and evolving healthcare regulations.